Instagram has reportedly started testing a new feature that allows users to upload and watch horizontal videos lasting up to 90 minutes directly on the platform. The development could mark a significant expansion of Instagram’s video-sharing capabilities, allowing creators to explore longer-form content beyond the short videos traditionally associated with the service.
The feature supports landscape-oriented videos, offering users a viewing experience suited to content such as interviews, documentaries, podcasts, educational videos, travel films and other extended formats. If widely introduced, it could provide creators with greater flexibility to share detailed stories and produce longer videos without directing audiences to other platforms.
Owned by Meta, Instagram is one of the world’s most popular social media platforms. It initially gained popularity through photo sharing and later expanded its video offerings with features such as Stories, IGTV and Reels. Over the years, the company has continued to introduce new tools to attract creators, improve audience engagement and compete with other major video-sharing platforms.
Instagram’s growing focus on video reflects changing user preferences, with audiences increasingly consuming a wide range of content through social media applications. Longer videos could help the platform appeal to creators who want to publish more comprehensive content while keeping their followers engaged within the Instagram ecosystem.
The reported 90-minute video test could also create new opportunities for creators, publishers and digital media organisations looking to distribute longer programmes and multimedia stories. However, the feature’s broader impact will depend on how users respond to the new format and whether creators adopt it regularly.
As testing continues, Instagram is expected to assess user feedback, engagement levels and technical performance before deciding on a wider rollout. Details regarding the feature’s availability, eligibility and potential global launch remain subject to confirmation.
For now, the reported test signals Instagram’s continued efforts to expand beyond short-form videos and strengthen its position in the increasingly competitive digital video market.
No comments yet. Be the first to comment.